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Online Networking: How Digital Marketing Powers Word-of-Mouth for SMBs in Local Markets

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Get in on the digital conversation.

Ever wondered how to get people talking more about your services online? Whether you're fixing teeth, computers, selling homes, or balancing books, we've got some cool tips on using digital marketing to boost your word of mouth.

What's Word of Mouth Today?

Word of mouth isn't just face-to-face anymore; it's digital too. Happy clients can share their experiences far and wide on the internet, helping your business grow. Let's make sure they're sharing good stuff!

Top Digital Marketing Tips

Here are some easy ways to get people in your local community talking about your business online:

Content Marketing: Share helpful tips or success stories on your blog or video. Make it something people want to pass along.
Social Media Marketing: Stay active where your customers hang out online. Post fun and useful stuff, answer questions quickly, and watch your fans do the talking.
Email Marketing: Send out friendly reminders that happy customers can refer you to friends—and maybe offer a little thank you discount if they do.
Reputation Management: Keep an eye on what folks are saying about you online. Always respond nicely to comments, even the not-so-good ones.
Local Influencers: Team up with popular locals who can help spread the word about what a great job you’re doing.

Want to see some real life results? Check out these case studies...

We worked a local cosmetic dental clinic that asked patients to post their smile transformations with a special hashtag. Their awesome work got shown off, their brand grew on social media and in just 3 months they saw a 26% increase in people booking appointments to get that perfect smile directly from Instagram and Facebook - with $0 ad spend!

But, not all success stories are strictly organic. Our IT support client was having trouble getting found by Google, and as a business who serves clients dealing with a crisis - we needed to make sure that they were showing up when people were searching. We developed a Google ads strategy that specifically targeted the keywords that customers would be looking for, while leveraging their unique brand messaging to make it super easy for local businesses to find them on Google when they had tech trouble - and to help them stand out form competitors spending tons more on their ads. By using simple ads that spoke directly to their target customers' needs, we were able to give them a 135% return on their Google ad spend in just 90 days.

Tracking Your Success

How do you know if your digital marketing strategy is working to get more people talking about you? Use tools like Google Analytics to see how many people visit your site, follow you on social, or talk about you online. You can also leverage social listening tools to find out if people are referring you. And of course, there's always the good old fashioned 'how did you hear about us' feedback.

How We Help at Stratalyst Marketing

At Stratalyst Marketing, we help SMBs navigate the internet and grow their brand's awareness, ensuring you become the literal 'talk of the town' across the internet in your community. Our comprehensive solution is designed to set you apart as a leader that everyone wants to know - and work with.

Want more people talking about your business? Request a consultation, and let’s make some noise together.

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